McCann Health (New Jersey) Senior Copywriter (Feb/22 - Present)

  • Concept, write, and review both print and digital content for patients and healthcare providers

  • Research and fact-check claims and studies to help strengthen and elevate brand campaigns

  • Ideate and develop copy for websites, interactive guides, landing pages, banner ads, and more

WebMD (Atlanta) Associate Content Strategist (Nov/20 - Feb/22)

  • Maintained the brand's in-house ad network, which includes overseeing ad copy

  • Updated various Health Centers by optimizing on-page copy and conducting SEO audits

  • Worked within the site's CMS to keep content updated, fresh, and free of errors

Ranker.com (Los Angeles) Editor-at-Large (Feb/19 - Nov/20)

  • Edit and publish new content with a heavy focus on games and toys

  • Ideate and execute branded affiliate campaigns to foster revenue growth

  • Conduct internal content audits to edit underperforming lists

  • Track article success/failure rate for future campaigns

Freelance Copywriter (Sept/16 - Present)

  • Produce and edit copy for a variety of different clients

  • Conduct in-depth analysis and research on a per-client basis

  • Manage deliverables and liaise with new clients

Clients include Penske Media Corporation, Entertainment Earth, Enfamil, and more

Network Guard (Hong Kong) Content Strategist (Aug/15 - Feb/17)

  • Conceptualized, edited, and coded both landing and PPC pages

  • Oversaw company’s social media channels, including Facebook and Twitter

  • Edited and provided feedback on other members’ work

  • Wrote SEO-optimized content to increase brand’s reach and ROI

Articles have been mentioned in Time, Quartz and ZDNet

Response Mine Interactive (Atlanta) Copywriter (Jan/15 - Aug/15)

  • Managed both internal and external writers

  • Produced original onsite articles and blog posts across many different mediums

  • Developed style guides, presentation decks and proofread all internal copy

  • Created infographics, whitepapers and press releases

  • Ideated and developed month-to-month calendars on a per-client basis

  • Tracked spending by keeping logs for both individual and company accounts

Clients included Decluttr, Terminix, TruGreen, Miracle-Ear and more

Response Mine Interactive (Atlanta) Junior Copywriter (May/13 - Jan/15)

  • In charge of offsite content by ordering, outsourcing, proofreading all copy

  • Proofread an average of 100 article requests per week

  • Created meta descriptions, title tags and other SEO optimized content

  • Managed deliverables for both internal and external stakeholders

EDUCATION:

Georgia State University (Aug/09 – July/11)

  • Major: B.A. in Journalism with a concentration in Print

  • Minor: Film and Television Studies

SKILLS:

MS Office, WordPress, Google Analytics, Google AdWords, Jira, Assembla, Basecamp, Kapost, GitHub